The three-year campaign, concerning the promotion of European Poultry products is addressed to the markets of UAE and Qatar. The informational and promotional program “Chick Leaders” is implemented by the Producer Organization «PINDOS» loannina Agricultural Poultry Farming Cooperative that produces high-quality European chicken meat products.
The main objective of the campaign is to provide information on the high standards of the EU production methods, particularly regarding food safety, traceability, authenticity, nutritional value, environmental protection and sustainability, in order to highlight European history, tradition and experience in poultry production and processing. The attention is drawn to raise awareness about EU livestock products, namely poultry consumption. The information will focus on the characteristics of chicken meat products produced in the European Union, pertaining to quality and taste.